Why Advertise With Connect?
Our name says it all. ConnectYourMeetings.com and Connect magazine connect you to an active and large mix of meeting planners. The SMERF market (all social, military, educational, fraternal, reunion, hobby and other groups and associations) is a critical component in today’s economy and one that can be difficult to target. New special interest groups are constantly emerging, reflecting social and demographic trends. But Connect does the hard work for you. We target the most active meeting groups in the SMERF arena, giving a cost-effective way to spend your marketing dollars.
WHO ARE WE?
Two years ago, we made news with Rejuvenate magazine for faith-based meeting planners and Rejuvenate Marketplace, which introduced the “reverse” tradeshow concept. We’ve gained rave reviews since then, not only from planners, but also from CVBs and other suppliers around the country. We’re going to do it again with Connect magazine and Connect Marketplace. How many publishing companies do you know who are growing in today’s economy?
What does this mean for you? You can align yourself with a success story — one that will bring business to you in today’s tough business environment. Corporate meetings are dropping off and business travel is sharply curtailed, but military groups, fraternal associations, niche hobby groups, reunions and social events will continue. Many of these groups only get together once a year — in large numbers. They can’t gather around a table for a video conference. They need to meet in person.
The planners of these meetings are often unaware that there are associations for meeting planners or any type of certification available, so they are not on the lists that are readily available to you already. They are hungry for help with their events. We have dedicated ourselves to finding out who they are, what they need and what destinations they are interested in. We connect them to our advertising partners — and create opportunities for the ensuing relationships to thrive. When you join Connect as an advertising partner, you are buying much more than a print ad or Web real estate — you are creating a partnership designed to make the most of a shifting marketplace.
We’ve got the planners you want. You’ve got the services they want. Let us connect you:
- Reach 5,000 of the most active SMERF meeting planners.
- Connect with planners who make decisions on billions of dollars in travel expenditures annually.
- Fill your value dates.
Featured opportunities include:
- Web site real estate (including featured videos, banners and buttons)
- Sponsorship of our monthly Connect E-News, and listings on our online Resource Directory
- The opportunity to participate in our popular Marketplace and events
- Exposure in our high-quality bi-monthly publication
With your advertising buy, you can deliver a big-picture perspective in print and a real-time focus on your developments, special offers and value dates online. Click here for our media kits, outlining innovative advertising opportunities, editorial calendars, general guidelines, and ad specs for both online and print. Let us help build your meetings business today.
Advertising Information:
For more information on advertising opportunities, contact your Collinson Account Representative or: Chris Collinson at 678-987-9927 or ccollinson@CollinsonMedia.com.
