Webinars

Social Media Made Fun and Easy

Wednesday, March 21 at 2:00 p.m. EST
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Social media is no longer something to leave to your intern, something you can set up and walk away from, and it’s definitely not anything you can ignore. Corporations, brands and organizations are embracing the pervasive media to be more than simply another outlet to reach audiences. It is the way to engage attendees before, during and after meetings. It doesn’t have to be overwhelming.

The always dynamic Karen McCullough joins digital media expert Chris Rash to breakdown the top platforms and explain how planners can use them to elevate engagement with their attendees. Generational differences will be covered as well as how meeting planners (and marketers) need to tailor their efforts to specific audiences to achieve their targeted engagement levels. The interactive session will involve discussion between the two presenters as well as questions from Collinson editors and attendees.

Karen McCullough, business speaker and author, is a branding expert who focuses on change and generational challenges within corporations. Chris Rash, vice president of digital for Collinson Media and Events, is a strategic marketing and brand consultant with experience in media and brand planning, marketing analytics, social CRM, search marketing and optimization, mobile strategy development and more.

ROI Strategy: Outlining the Value of Your Meetings

Wednesday, Feb. 15

** Due to an emergency, we had to cancel Wednesday’s webinar. We know ROI is a very important topic and will let you know as soon as we are able to reschedule this webinar. Please contact us for more information.

Proving the value of your meetings both qualitatively and quantitatively is as important as ever in today’s economic environment. For intermediate to advanced planners, this presentation will guide you on the metrics used to analyze and accredit your meetings and events. The session will review the major areas of evaluation, examine the five levels of ROI and provide a sample ROI analysis.
Presenter Monica Compton, CMP, has 20 years experience as a strategic meeting planner and event marketing consultant.

1 clock hour toward CMP Certification; CMP‐IS Domain: Strategic Planning

Sponsored by

Past Webinars

106 Budget-Saving Tips in 60 Minutes
Jan. 15, 2012
Download a PDF of the presentation | Watch the recorded webinar here
1 clock hour toward CMP Certification; CMP‐IS Domain: Financial Management
Sponsored by Greater Birmingham CVB

The ROI of Group Housing
Dec. 14, 2011
Download a PDF of the presentation | Read answers to questions from the webinar 
1 clock hour toward CMP Certification; CMP‐IS Domain: Strategic Planning
Sponsored by Visit Charlotte

Future Webinars

Social Media Made Fun and Easy
March 2012

Branding and Coloring Your Event
April 2012

Creating and Implementing Your Risk Management Plan
May 2012