Tag: ROI
From potential points of emphasis to different points of view, a decision maker has a lot to evaluate. [...] Read more
A tool released by Destination Marketing Association International allows destinations to more accurately measure the economic impact of specific events. [...] Read more
Fairmont Hotels and Resorts sees international destinations yielding more business. [...] Read more
Sponsorship spending fell 6 percent last year, and organizations are finding they must prove value to sponsors more now than ever before. [...] Read more
From social networking to creative cost-cutting measures, trade shows are changing. Find out how to get a greater return on investment at events. [...] Read more
In the economic climate of the few years, measuring a return on investment has moved to the forefront every planner’s must-do list. [...] Read more
Planners face a new sense of urgency to validate the value and determine return-on-investment (ROI) for every program. [...] Read more
Return on investment has been the mantra for the meetings business for years. Most planners, urged by industry associations to align themselves with accepted business practices, have grown accustomed to the constant demand to prove ROI – to boards, managers and attendees. Now, the mantra has a public face. [...] Read more
