Branding & Marketing

Continuing education conferences give meeting planners a chance to become the attendee, but in order to maximize their learning, they have to network. [...] Read more

Branding expert Bruce Turkel shares ideas for building a successful business in a new era of technology. [...] Read more

If your meeting takes place on an annual basis, you have the luxury of being able to market to your current attendee base for the next year’s event. Taking advantage of this captured audience takes planning prior to the meeting and follow-up afterward. [...] Read more

Many planners do not fully realize, nor adequately utilize, the services a CVB offers, many of which are free of charge. For planners who do not have adequate internal staff to assist with their meeting, or for non-profit or volunteer events that do not have full-time planning support, CVBs can become an extension of your team, saving you time and money. [...] Read more