Budgeting

Very few industries in the U.S. have escaped the recession unscathed, and the magazine industry is no exception. A number of high-profile titles have ceased publishing this year, while others have cut back on frequency and/or shifted to an online-only model to cut costs. [...] Read more

Planners face a new sense of urgency to validate the value and determine return-on-investment (ROI) for every program. [...] Read more

Planners at MPI’s MeetDifferent conference in Atlanta February 7-10 said frugality is the biggest trend of this economy and they shared these budget-stretching tips:

• Cut breakfast and do a more lavish dinner. Or cancel lunch and encourage attendees to experience the community or the venue’s on-site restaurants.

• Downsize meals. Serve lunch portions for dinner. Everyone is cutting back and calorie conscious these days anyway.

• One planner suggested talking to the behind-the-scenes hotel staff for some [...] Read more