Budgeting & Cost Savings

Very few industries in the U.S. have escaped the recession unscathed, and the magazine industry is no exception. A number of high-profile titles have ceased publishing this year, while others have cut back on frequency and/or shifted to an online-only model to cut costs. [...] Read more

Planners face a new sense of urgency to validate the value and determine return-on-investment (ROI) for every program. [...] Read more

Hanging banners are fine, but they don’t have the power of interactive displays. [...] Read more

Whether you’re building a tradeshow or exhibit, or need just the right entrance decor to set the perfect mood for your special event, there are some basic, though not always obvious, precautions you need to take when placing your order. [...] Read more