Shelby Schuler

| Relationship Expert |
Shelby Schuler
Group Sales Manager, Sandestin Golf and Beach Resort

Destin, Florida
Age: 34

Shelby Schuler’s goal is to make every meeting she’s involved with a production. Whether it’s due to early theater ambitions or her dynamic personality, the Mobile, Ala., native, who learned customer service by working in her dad’s meat market and grocery store, wants to create memorable experiences for every group. Schuler’s thriving in her newly created position as group sales manager at Sandestin Golf and Beach Resort, and has goals to turn her emerging markets of New England, Mid-Atlantic, Chicago, Texas and California into established markets in the next three years. Her drive and ability to build relationships with her customers earned her the MVP of the Quarter award in 2007 at Sandestin and Manager of the Quarter award in 2000 while working at the Wynfrey Hotel in Birmingham, Ala. When she’s not working behind the scenes of an event, Schuler is on the beach with her boxer, Grace Kelly. —J. Garrett

What was the best advice you got when you started in the industry?
“When I started my first job, my parents told me to always have integrity and respect for others, and as long as I did this I could never fail. These were the best words of wisdom and have been the cornerstone of my career.”