Phoenix case study offers blueprint for DMOs

The Destination & Travel Foundation partnered with the Greater Phoenix CVB to produce a case study illustrating the economic impact of visitors in a community in November 2009. The Foundation posted the study, “How the Visitor Industry Contributes to the Local Economy: An Analysis of Phoenix Hotels’ Property and Visitor-Related Taxes,” online for other destination marketing organizations (DMOs) to model. Through the Destination Excellence campaign and the case study, the foundation seeks to raise advocacy for DMOs.

To read the full study visit destinationmarketing.org.