Events and Web lead marketing report

Events and the Web are the marketing disciplines that provide the greatest ROI, according to respondents to the annual survey EventView 2009: Global. Corporate sales and marketing executives also indicated that event marketing and web marketing are the first marketing channels to benefit from an increase in the overall marketing budget.

Other key finding include:

• Fifty-two percent of respondents chose event marketing as the discipline that best accelerates and deepens relationships.
• Forty-three percent of respondents indicated that event marketing is taken under consideration along with other media and 32 percent characterize events as a vital component of the marketing mix; 15 percent say events are a lead tactic.
• Fifteen percent of the overall corporate budget is dedicated to marketing with 27 percent of the average marketing budget spent on event marketing.

To view the full report visit, mpiweb.org.